Hoodies are the high-street hero of the year: cosy, versatile and —if you shop smart—extremely affordable. We scoured retailer listings, customer reviews and bestseller pages to assemble a tested-by-research list of the best hoodies you can actually buy in the UK for £30 or less. Below you’ll find the top 10 picks, what makes each one great value, typical prices and who it’s best for. (Note: prices fluctuate with sales, colours and sizes — we link to the product/retailer pages we used so you can check live stock and exact cost.)
1. H&M — Loose Fit / Zip-through Hoodie — £17.99–£27.99
Why buy: H&M’s basics keep appearing in “best value” roundups because they hit the sweet spot—good fabric weight, modern relaxed fits and dependable finishes (ribbed cuffs/hem, smooth zip). You’ll find pullover and zip options for well under £30 across multiple colours. Great if you want a dependable everyday hoodie without fuss. H&M
Pros: cheap, consistent sizing, lots of colours.
Cons: not heavyweight plush—so layer up in deep winter.
2. Decathlon (DOMYOS / TRIDRI) — Sports / Fleece Hoodies — £12.99–£24.99
Why buy: Decathlon’s own labels (DOMYOS, TRIDRI) deliver technical value — durable blends, brushed fleece linings and surprisingly good fit for active or casual use. You’ll often find multiple models under £20, including basic crew or hooded fleece and sportier technical fabrics. Ideal for gym, hiking or active parents who want something washable and hard-wearing. Decathlon+1
Pros: tough, very affordable, great return policy.
Cons: less fashion-forward — more function than flair.
3. ASDA — George Borg Fleece & Zip-necks — Circa £10–£18 (sale prices common)
Why buy: Supermarket fashion remains one of the best value plays. George at ASDA frequently runs borg fleece hoodies and zip-neck snuggles in the £10–£18 bracket — ideal for cosy loungewear or layering under coats. They’re a bargain when you want instant warmth on a budget. direct.asda.com+1
Pros: extremely cheap, on-trend fabrics (borg).
Cons: variable long-term durability.
4. SportsDirect — Slazenger Fleece / Zip Hoodies — £16–£23
Why buy: Slazenger (a SportsDirect staple) pumps out classic fleece and zip hoodies that routinely drop into the mid-teens with discounts. They’re simple, warm and built for heavy use — great for kids, gym trips or as a no-frills work hoodie. SportsDirect also runs frequent multi-buy deals. Sports Direct+1
Pros: bargain prices, wide size range.
Cons: sometimes basic cut and synthetic-heavy blends.
5. Next — 100% Cotton / Lightweight Zip & Pullover — £24–£30
Why buy: Next is a reliable place for classic cotton hoodies with good finishing and comfortable fits. Their lighter-weight 100% cotton options and zip-through hoodies are often priced in the mid-£20s — a sensible middle ground between cheap throwaways and premium labels. Good for a cleaner, smarter casual look. Next+1
Pros: smarter silhouettes, dependable finish.
Cons: not as cheap as supermarket lines.
6. Amazon Essentials — Full-Zip & Pullover Fleece — £15–£26
Why buy: Amazon’s house brand keeps winning for sheer value. Full-zip fleece hoodies and pullover French-terry options are commonly priced under £25, with thousands of reviews to confirm the fit and comfort. If you want low-risk, low-cost basics delivered quickly, these are hard to beat. Amazon UK+1
Pros: huge selection, strong value, fast delivery.
Cons: widely variable colour/size stock.
7. New Look — Budget Fashion Hoodies — £12–£25
Why buy: New Look offers trendier silhouettes (cropped, oversized, graphic) while keeping prices low. If you want a fashionable vibe without premium pricing, New Look frequently has hoodies in the teens to low-twenties. Great if you want seasonal styles on a budget. newlook.com+1
Pros: trend-led options, affordable.
Cons: because they chase fashion, styles change fast.
8. Matalan — Everyday, Budget Hoodies — £10–£25
Why buy: Matalan’s hoodie range is sizeable and wallet-friendly. Expect decent basics and fleeces at supermarket prices but with a clearer fashion edit than some discounters. A good pick for families: practical, affordable and easy to replace. Matalan
Pros: family budgets, steady quality for price.
Cons: less premium fabric choice.
9. Marks & Spencer — Oodie-style / Oversized Snuggle Dupes (sale bargains) — £6–£28 (sale dependent)
Why buy: When M&S puts its oversized fleece/lounge hoodies on sale they can become absolute steals — we flagged recent seasonal deals where customers found Oodie-style dupes for under £10 during promotions. If you want something that feels like a wearable blanket but don’t want to pay boutique prices, watch M&S clearance & seasonal drops. (Sales are time-sensitive — check the link.) The Sun
Pros: cosy, reliable finish; brand trust.
Cons: sale dependent — not always sub-£30.
10. (Wildcard) — High-street blends during sales: pick a brand you trust
Why buy: Many of the retailers above (H&M, Uniqlo, Next, M&S) push specific hoodie styles into the under-£30 bracket during seasonal sales. If you want a slightly better fabric/fit, hunting a mid-range hoodie in a sale can upgrade your result without breaking the bank. We recommend watching the retailer pages linked above and setting reminders for sale periods. UNIQLO+1
Quick buy tips — how to get the best hoodie for under £30
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Check fabric weight and lining. Brushed fleece inside means warmth; French-terry is lighter and more breathable. (Look at product composition on the retailer page.) Decathlon+1
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Mind the GSM. Heavier hoodies (higher GSM) last longer and pill less—good value in the long run. Decathlon and sports brands show GSM or weight in the description on many listings. Decathlon
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Fit matters. Oversized is trendy but can look sloppy; check measurements or user photos in reviews. Retailers like Next and H&M have fit notes and size guides. H&M+1
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Watch sales & clearance. Supermarket and high-street sales push many items under £30 — check ASDA George and M&S for fast, dramatic discounts. direct.asda.com+1
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Read reviews. Thousands of Amazon and Decathlon reviews are free research: they flag shrinkage, pilling and fit quirks. Amazon UK+1
Final verdict
If pure value is what you want, start with H&M, Decathlon and Amazon Essentials for predictable performance-per-pound. If you favour style with still-sensible pricing, Next and New Look are strong. For instant cosy bargains, supermarket lines (ASDA George) and SportsDirect (Slazenger) are excellent. And if you’re hunting a near-luxury feel for less, monitor seasonal sales at M&S and Uniqlo for occasional sub-£30 winners. Every hoodie above can be found under £30 depending on colour/size and sale timing — we included retailer links so you can click through and confirm the current price and fit.
